CRM cleanup for Attio and HubSpot

Tidy the nest. Trust the number.

We go through your Attio or HubSpot record by record and fix what’s quietly wrecking the forecast. Fixed price, a checklist you sign, and a guarantee on every line.

Read-only. Nothing gets written.Your report within 2 business days of read-only access.
What you get back

Here’s what the scan hands you.

A dollar figure for what the mess is costing you, and every finding behind it with the record IDs attached. If a number looks off, pull up those records yourself. We’d rather you check than take our word for it.

Sample report · illustrative example, not a real client

A 40-person Series A B2B software company on HubSpot.

See the full report
Score
67/100 · C
Rep time lost
$19,149a year
Pipeline at risk
$142,100today, one-time
Five of the findings in the sample report
FindingRecordsSeverityWhy it hurts
Deals stuck in one stage for 45+ days58 · 46% of open dealsCriticalCounted in the forecast. Going nowhere.
Open deals owned by a deactivated user19 · 15% of open dealsCriticalThe owner field says someone is on it. Nobody is.
Open deals with no owner14 · 11% of open dealsCriticalNobody follows up, and nobody is asked why.
Open deals with a close date already passed40 · 32% of open dealsHighThe forecast is built on dates that have already gone.
Duplicate contacts552 · 11.5% of contactsHighTwo reps, one buyer, split history.

Pipeline scores 13 here: 110 of 126 open deals have at least one problem. Clean records can’t hide a sick pipeline.

Every check Preflight runs

20 checks, sorted by what they’re costing you.

Each check has its own page: the exact rule it runs, why it’s costing you money, and what counts as fixed. Every check

Duplicates

The same buyer or account, more than once.

Records that don’t connect

People and accounts that can’t see each other.

Fields you can’t report on

Blank, inconsistent, placeholder or malformed values.

Clutter and decay

Dead weight that slows reps and skews reports.

How it works

You give us access once, then we get out of your way.

At kickoff we write down what “done” means as a checklist, and you sign it. Then we go heads-down. There’s no weekly status call. The next time you hear from us, every line on that checklist passes.

  1. 01

    Preflight

    Free · read-only

    You hand over a read-only token. We run the scan and send back the report and a fixed quote within 2 business days.

  2. 02

    Kickoff

    One 30-minute call

    We turn the findings into a checklist and agree what “done” means. You grant build access once.

  3. 03

    Build

    No check-ins

    We go heads-down and work the list top to bottom. You keep selling.

  4. 04

    Handover

    One 20-minute call

    Every line on the checklist passes. We walk you through what changed, then your access is revoked and deleted.

Overhaul

One fixed price to fix what Preflight found.

Overhaul is where we fix what the scan turned up. Every line is pass or fail against the checklist you sign at kickoff. What’s in an Overhaul

  • Duplicates mergedDuplicate rate under 2%.
  • Records linkedEvery contact tied to the right company.
  • Fields cleanedJob titles, industries, lead sources and regions collapsed to one set of values.
  • Gaps filledFirmographics backfilled.
  • Pipeline rulesRequired fields locked in at each stage.
  • AutomationsThe automations you name at kickoff, built and running.
  • Role viewsOne view per role on your team.
Fixed price

$3,500

One fixed price for the whole checklist.

  • One migration included.
The guarantee

Every item on the checklist we agree at kickoff passes within 7 business days, or the balance is on us.

Automations

What we install once the CRM’s clean.

Optional automations we run for you after an Overhaul. Coming soon, Pricing on request. Automations

Flight Plan

A ranked “work these today” list for each rep, posted to Slack every morning.

Radar

Flags deals that have stalled, have no next step, are single-threaded, or have gone dark.

Black Box

Turns a meeting transcript into a stage update, a next step, and tasks on the right deal.

Your data

The scan can’t change a thing, even if it tried.

How we handle access

The token can’t write.

The token we ask for has no write permission. On top of that, the scanner refuses any request that isn’t on its read-only list. Belt and suspenders.

The token moves once, safely.

A one-time secret link or a live screen-share. Never Slack, never email.

Access ends when the work ends.

Access keys are revoked and deleted at handover. Scan data is deleted within 30 days unless you hire us.

Let’s see what’s in there.

Send us a read-only token. Two business days later you’ll have the report, the dollar figure and a fixed quote. If your CRM is already in good shape, we’ll tell you that too.