Unused custom fields

Custom fields (not built-in, not archived) that are filled on 2% of records or fewer. The report also shows, for each object, how many custom fields you have and how many are actually used. On HubSpot, fields created by installed apps count as custom, so expect a few you didn’t make.

Reps scroll past forty empty fields to find the three that matter. Report builders guess which of three “Industry” fields is the real one. Counted and rated, not priced.

Every field the Overhaul touches goes into the data dictionary, with its allowed values and what fills it.

The data dictionary is the reference for which fields are real.