Preflight check
Untouched contacts and companies
Contacts and companies nobody has changed in more than 90 days.
How Preflight finds it
It checks each record’s last-modified date. On Attio, that’s the most recent change to any of the record’s current values. On HubSpot, it’s the record’s “last modified” date. The honest limit: this measures edits, not conversations. An enrichment update or a workflow counts as a touch.
Why it costs you
It shows how much of the CRM is dead weight, with old titles and people who’ve moved on still in your routing. Counted and rated, not priced.
What “fixed” looks like
Enrichment backfill refreshes the firmographic fields you choose at kickoff. We’re straight about the score: a cleanup edits records, so this number rises after an Overhaul whether or not anyone called those contacts.
How it stays fixed
The data dictionary records what updates each field going forward.
Related checks
Find out if your CRM has this.
A free, read-only Preflight runs this check and every other one. Your report within 2 business days of access.