Preflight check
Placeholder values
“test”, “n/a”, “tbd” or “asdf” typed into a field to get past it.
01
How Preflight finds it
It checks contact names, job titles and company names for an exact match against nine placeholder values: test, asdf, n/a, na, none, xxx, unknown, “-” and tbd.
02
Why it costs you
Placeholders count as “filled”, so your data looks more complete than it is. Then they show up in lists and reports. Counted and rated, not priced.
03
What “fixed” looks like
Fields covered by enrichment are backfilled with real values. Anything that can’t be resolved by rule is listed on the exception list you get at handover.
04
How it stays fixed
Where a field becomes a picklist, there’s nowhere to type “n/a”.
05
Related checks
Find out if your CRM has this.
A free, read-only Preflight runs this check and every other one. Your report within 2 business days of access.