Preflight check

Duplicate companies

One company, several records: “Acme”, “Acme Inc.”, and a third one created by someone’s email sync.

Severity
Medium
Dimension
Uniqueness
CRMs
Attio and HubSpot
Dollar figure
Priced
01

How Preflight finds it

Two companies match if they have the same domain (ignoring “http”, “www” and anything after the slash), or the same name once capitals, periods and commas are ignored. Two genuinely different companies with the same name will be flagged. The example record IDs in your report let you check.

02

Why it costs you

Deals and contacts split across the copies, so pipeline-by-account is wrong and account history is incomplete. Same price as duplicate contacts: $52 per duplicate record per year.

03

What “fixed” looks like

Under 2% duplicate companies. Contacts are re-linked to the surviving company by email domain, with zero unresolved matches. Genuine exceptions are listed by name.

04

How it stays fixed

The data dictionary names what creates company records going forward.

05

Related checks

Find out if your CRM has this.

A free, read-only Preflight runs this check and every other one. Your report within 2 business days of access.