Non-standard lifecycle stage

It reads each contact’s lifecycle stage and flags any value outside HubSpot’s standard set: subscriber, lead, marketing qualified lead, sales qualified lead, opportunity, customer, evangelist and other. Custom stages you’ve defined on purpose are listed separately, so you can tell us which ones are intended.

Attio has no lifecycle concept, so this check is HubSpot-only.

Funnel reports, lead scoring and workflow enrolment all key off lifecycle stage. A contact with an unrecognised value falls out of every one of them, and a stale import can leave hundreds in that state. Counted and rated, not priced.

Every contact carries a lifecycle stage from the set you approve at kickoff. Unrecognised values are mapped by a rule you can read, and anything ambiguous goes on the exception list.

The approved set is written into the data dictionary, and the workflows you name at kickoff set the stage automatically.