Warm Start · $7,500 fixed
Your top 50 accounts, and every warm way in.
A two-to-three-week sprint. We research the 50 accounts you most want to win, find out who on your team already knows someone there, and write the briefs your reps need to start conversations. Your reps write and send. We never email your prospects.
What you get
- A research file per accountFor each of your top 50 accounts: who matters there, what’s changed lately, and where you already stand with them.
- A warm-path mapWho on your team already knows someone at each account, ranked by how strong the connection is. Accounts with no path are marked cold, so nobody wastes a week looking.
- Intro briefsFor every path we confirm, a short brief your teammate can use to ask for the introduction: who to ask, what to ask for, and what to say.
- About 20 hot-lead briefsThe accounts with a reason to talk now, each on one card: why now, who, the angles, talking points with sources, the ask, and the likely objection.
- A CRM health scanWhere our scanner supports your CRM (the FAQ lists which), a read-only scan, so you know what shape the records under all this are in.
- The readout and a trackerOne call to walk through everything, then a tracker that runs for 30 days so you can see which paths turned into conversations.
What “done” means
We write the checklist down at kickoff. When every line passes, the sprint is done:
- Your 50 accounts are mapped.
- The teammates who opted in are onboarded.
- About 20 hot-lead briefs are delivered.
- An intro brief exists for every confirmed path.
- The readout has happened.
- The tracker is live.
What we need from you
- One kickoff call. Your 50 accounts, who you sell to there, and what you sell them.
- Your team’s connections, from whoever opts in. Each teammate decides for themselves and shares their own connection export. Three or more makes a useful map.
- Read-only access to your CRM, so we know who you already talk to and can run the health scan.
That’s it until the readout. How we handle access
If the paths are thin
Some accounts won’t have a warm path, and the map says so plainly. Every account still gets researched, and the hot-lead briefs don’t depend on an introduction: they’re written for the accounts with a reason to talk now, warm or cold.
Add a list clean
Planning to work a bigger list after the sprint? We check it before anyone contacts it: still in the role, deliverable, not on a do-not-contact list, and not already in your CRM. $2,000 a list, per list of up to 5,000 contacts. $0.40 per contact above that. List clean
After the sprint
If the briefs are useful, we keep them coming every week. Hot leads & briefs
Let’s look at your top 50.
Thirty minutes. Bring the accounts you most want to win, and we’ll tell you how the sprint would go on them.