Hot leads & briefs · From $2,500/mo
The accounts worth calling this week, already researched.
We watch your accounts for the moments that make a conversation worth starting, research each one properly, and put it on a card built to be read in under 30 seconds. Your rep writes the message and sends it.
What’s in a brief
Six fields, every time, and each one has a hard length limit. A card that runs over gets cut down before it reaches your rep.
- Why now1 line + source
- The thing that just happened at the account, with the link to where it happened.
- Who1 line
- Name and title, whether they’re still in the role (with the date we checked, or “unverified”), and any warm path to them.
- Angles2–3, ≤ 15 words each
- Ways in. One is marked recommended, with the reason in 12 words or fewer.
- Talking points≤ 3, ≤ 20 words each
- What’s worth saying, each with a source your rep can open.
- The ask1 line
- What the first message asks for.
- Likely objection1 line
- What they’ll probably say back, and the answer.
Your rep writes the message. Drafts come later, as an add-on, once your reps have reply data.
Where the leads come from
The trigger is something that just happened at the account: a new provost, a new CIO, an online program expanding. We confirm the person is still in the role before they go on a card, or mark it unverified. Talking points come with a source your rep can open, and claims we can’t source don’t make it onto the card.
Why your reps write the message
The research is the part that rarely gets done. The writing is the part your reps are good at, and a message in their own words reads like it came from a person, because it did.
Drafts aren’t part of it yet. Once your reps have a few weeks of replies on the briefs, we can add machine drafts for your team as an add-on, if the replies say they help.
Pricing
From $2,500/mo. Available after a Warm Start. The sprint is where we learn your accounts, your buyers and how your reps like to work, so the weekly briefs start from that. The Warm Start sprint
Start with the sprint.
$7,500, two to three weeks, and you’ll see about 20 briefs on your own accounts before you decide on the weekly ones.